23-25 September 2015 at the Kiev National Economic University. Vadym Hetman held scientific seminar on market research. The seminar was organized by Ukrainian Marketing Association and leading research companies: TNS-Ukraine, GfK-Ukraine, International Public marketing company Nielsen, an international research company Ukrainian Marketing Group, International Agency of marketing research iVOX, MASMI Ukraine, Kiev International Institute of Sociology. During the seminar, the business experienced practitioners to share their achievements and experiences, actively discussed the techniques and approaches to research, introduces the technologies and standards. The workshop was attended by over 60 teachers from different regions of Ukraine.