"MAJESTY OF MARKETING"
The VII conference for the students and junior research staff .

Abdurahmanov Abas, Onwudinjor Chinedu Emmanuel. Current innovative activity in China

Alekseeva A., Burnasheva A.. Logo and its impact on consumers

Arakelova I. Referentation in marketing communications system

Babenko A. The value and benefits of it service outsourcing for small business and the culture of its consumption in Ukraine

Bakun A. The role of goody bags in promotion process

Bobritskaya D. The trends of advertising campaigns in the advertising services market

Bondar I., Yelizarov I., Avdeychik N. Advantages and prospects of multi-level marketing

Bondar I., Yelizarov I., Bebko I. CRM-system in modern marketing

Bondar I., Yelizarov I., Chichkan A. The role of a trade mark in forming a company’s image in foreign markets

Bondar I., Yelizarov I., Lankina O. The technology of neuromarketing

Bondar I., Yelizarov I., Mazurenko N. Innovative marketing communications

Bondar I., Yelizarova K., Dudnyk A. Leafleting іn advertising activity

Bondar I., Yelizarova K., Matvienko A. The principles of internet marketing concept

Bondar I., Yelizarova K., Slyusarenko A. Lateral marketing – the new marketing technology

Bondarenko l. On the estimation of competitiveness of mine dump trucks with operation conditions taken into account

Boyko D.O. Marketing policy promotion for technology recycling

Brayko A. The trends of ukrainian and world beer market development

Brynkova K. Features of interactive marketing in Ukraine

Budinskaya O. Application of marketing instruments to minimize and reproduce material costs of the industrial enterprize

Bugaev D. Geоmarketing as an innovative tool to attract customers

Burnasheva A., Alekseeva A. Touch marketing

Chekan N. Development of virtual event marketing

Chepurnenko M. Using internet technology in marketing

Chernenko O. Peculiarities of the system information flows

Chernevich E. Marketing activities during the innovation process: interaction of research and development

CHERNYUK K. The project of information support in the system of HR management improvement developed for the enterprise

Dolmatova K. Customer involvement to the interaction with the company

Domaeva O.U. Sales promotion

Doroshenko A. Marketing research for llc "let's go with us"

Dovzhenko I. Market share analysis of agricultural combines «claas» in the ukrainian market

Draganchuk O. Necessity for adaptive positioning of a product on a market

Efimova L. Importance of positioning in marketing plan implementation for the food-service enterprises

Ekpobodo Ovwigho Raymond. Engineering education as way to knowledge society

Fawzi Thomas. Influence of non-governmental organisations on innovative activities in sierra leone

Fedko S. Synthesis of environmental and social marketing

Fedotova A. Innovative technology as a factor of competitiveness

Fesyk O. Personal branding

Frolov D. Eco marketing. Positive and negative consequences for the company

Garanina I. The specificity testing of advertising message

GETMAN D. Mechanism of rising competitiveness of agricultural enterprises

Gnatuk O. Selection of the assortment policy of the company «итем» on the market of grape seedlings

Gnitetskyi I. Specifics of the effectiveness evaluation of the technology park activity

Golub V. Meme-jacking as a marketing strategy

Gorb G. CRM as a tool of customer’s loyalty

Grechyn A. CRM technologies in the hospitality industry

Guzenko M.A. Role of marketing in the activities of the noncommercial subjects

Ivanova T. Corporate culture as instrument of management: comparative analysis

Ivashchenko A. Marketing and advertising translation

Kabanova Y. War of the brands: Coca-Cola & Pepsi

Khanaferova I. Selection of synthetic advertising medium for commercial business card of company "Mitovit"

KHOROSTETSKAYA M. Problems of marketing innovations development in Ukraine

Kirichenko A., Pavlenko A. Ways and methods to increase competitive strength of the companies operating in the pharmacology market

Kizilova M. Marketing approaches to support the environmental innovation development of industrially regions

Koptsyukh O. Practical aspects of using advertisment in tourism industry

Korennaya Y. Consumer behaviour

Korshunov Yu., Krasavina V. The role of complex mathematics in dramatic marketing improvement

Kosar O. Practical aspects of formation of distribution channels of products

Kovaleva L., Sereda M. Implementing a conference marketing strategy

Kozeko A. How the changes in advertising influence its efficiency

Kubrychenko N. Research of children centre “Radost” external environmental factors

Kuprina I. The method of advertising activity assessment like a content-analysis in sphere of educational services

Kuravlev V. Effective marketing for small enterprises

Kurza J. The brands’ heroes – the giants of future

Kuvaeva T. Comparative characteristics of the consumer properties of dryers for the woodworking industry

Kuzmenko J. How to develop a marketing strategy?

Kuznetsova E. Conditions for innovative activity in russia

LatunV., Kalganova L. How discounts influence people

Lukyanenko V. Mobile marketing strategy: branded games

Malyshkina O. Managing integrated marketing communications

Marius Vacarelu. Marketing, sport and legal system

Martynyuk A. Share price response to earnings announcements

Masyuk M. Research of factors influencing consumer choice at the purchase of jeanswear at the district market

Moldavanu A. Marketing strategies

Morgun M. Relationship marketing

Myasnikova O. A commercial bank personnel management competitiveness improving based on the non-financial motivation forms

Nagornaya A. Features a consumer brand perception

Nepokulchytska K. Viral advertising

Nikolayeva V. The consumer innovativeness research: the theoretical definition

Ovchynnikova A. Peculiaritities of the marketing risk assesment in investment projects

Palivoda M. The war of burgers

Pankevych A. Customer value in industrial marketing

Patrikeev S. The influence of advertising on the demand forecasting

PIDVALYUK Y. Problems and prospects of marketing development in Ukraine

Pilova D. Managing enterprise economic security level

Plokhotniuk A. Using atl and btl in marketing activity

Polishkevich E. Nasikan N. Implementation of marketing concepts from the development of a starbucks cafe

Prihodko V. Identifying the target segment in order to develop an advertising campaign for the "technomash-dnepr" pumping company

Prokopenko K. Consumer psychology and the influence of advertising

Puzanova A. Psychology of music perceiption in advertising

Ribakova N. Market research cereal ukraine

Rudenko A. Efficiency and urgency of business processes reeingineering: international and domestic experience

Sai D. On ukrainian labor market needs in marketers

Savytska І. Event-marketing in product promotion on market

Sevastyan K. Figuring target customers in order to develop an advertising campaign for a furniture company "inlux"

Shchur K. How to name and brand your products?

Shinkarenko D. Tkachenko I. Targeting in promoting products in social network

Shpynov A. Google drive in marketing researches

Shyrii A. Unethical advertising. Marketing to children

Sinits’ka V. Modeling of comprehensive efficiency assessment of hr management system at the enterprise

Sivokon T., Nikiforova N. Creative department in advertising the company, its role and functions

Sokurenko A. The analisys of the competitiveness of the investment project «your house»

Sopilko N., Zhuravleva E. Effects of Russian – Ukrainian relationships development in conditions of regional economic integration

Sorokina V. Linking a brand's equity to its identity

Sotnichuk A. Effectiveness of non-standard advertising

Sotnikova Y. How to avoid marketing translation mistakes and blunders

Starovoida V. Competitiveness of american hotel

STOLIAR J. Competitive ability of product

Strelets I. The influence of socio-cultural factors on the strategy to promote tourism operator

SVIETLOV A. Development prospects for transnational production networks in north america

Taranenko A. Impact of political factors on the company "dtek" (coal)

Tonkonozhenko K. How to translate marketing materials

Trepov A. Qr-code in marketing

TSAPUK O. Innovation development in interrelation with marketing

Tymoshenko O.O. Identifying the priority approach of sales activities for iron-ore enterprises

Urgel E. Market features of the salon services for the women in novomoskovsk

Varenyk O. Functioning of the marketing educational services in Ukraine

Vengerovsky A. Social factors that have a direct impact on restaurant business

Vinogradova N. Zaytseva M. Social marketing

Voytushenko K. Essence and characteristics of political advertising

Yavors’ka K. Business portfolio as strategic marketing management’s object

YELIZAROV I., KRUHLENKO L., LOBODA I. Sampling as a tool for btl-advertising

Yelizarov I., Kruhlenko L., Lyashenko S. Tactical marketing

YELIZAROV I., KRUHLENKO L., СHORNA Y. Private trademarks in Ukraine

YELIZAROV I., KRUHLENKO L., MALYSHEVA A. Features of the non-commercial marketing

YELIZAROV I., KRUHLENKO L., RUSAKEVYCH T. The practice of the viral marketing

YELIZAROVA K., SOKOLOVA S., GORISLAVETS T. Marketing of loyalty

YELIZAROVA K., YELYSEYEVA N., SHELYUZHENKO R. Cooperative advertising

YELIZAROVA K., YELYSEYEVA N., STEPANYUK M. Role of advertising in the marketing strategy

Yereskov A. The essence and benefits of bluetooth - marketing

Yerohondina I. Marketing strategy of big corporations

Yushchuk P., Dzyaba Y. The importance of slogan for branding

Zadnipryanaya K.O. Marketing in activity of non-profit organizations

Zhirov V. David ogilvy’s methods

Zyuzin V.O. Level of income of population: the current state and perspectives