 | | Stanislav V. Yatsentiuk
PhD, Candidate of Economic Sciences,
Associate Professor.
Yatsentiuk.S.V@nmu.one
Google Scholar
Web of Science (publons):
ORCID: 0000-0002-4402-5731
Specialist-practitioner in brand management and business marketing management of enterprises and their marketing departments.
Has more than 17 years of experience in FMCG & B2B business areas as marketing directors at the enterprises: the department of alcohol distribution of the Corporation "LOGOS" (http://logos-corp.com), Kviten' Confectionery of ATB Corporation (https://www.atb.ua/page/kviten), Markom LLC, SNACK EXPORT LLC (https://snackproduction.com.ua), PEREKOP bromine of Olvia Trading & Production Corporation (http://olvia.com), heads of marketing departments: at the enterprises: PJSC SVITOCH Confectionery Company (NESTLE group) (https://www.nestle.ua/brands/pastry/svitoch) and a joint Ukrainian-Austrian enterprise "Wiener Kaffee" (http://www.wiener-kaffee.eu), commercial director of enterprise, owned by a foreign investor "UDO" - the official and exclusive distributor of Procter & Gamble products in Western Ukraine, project manager and investment project consultant "Trident Consulting and Investment, LLC ".
Created, brought to market and developed such well-known corporate and product brands as: "Svitoch", "Svitoch - ARTEK", "CHRUM", cognac product line "Tavria", "AleXX", "Wine House LOGOS", "INKERMAN" , "Cossack entertainment", "Flint", "Macho", "MORSKIY" and others.
He did business internships at Wal-Mart & Sam’s Club, Sysco Corporation, Abbot Foods, Ohio State Warehouses, Anthony-Thomas Candy Company (Columbus, Ohio, USA), ORIENTAL ltd, Incubator przedsiębiorczości (Rzeszów, Polska).
Education:
• 2010 - The Master's degree, specialty "Management of organizations" of National Mining University
• 2008 - The Bachelor degree, specialty "Management of organizations" of National Mining University
• 1992 - The MBA (Master of Business Administration) of Lviv Institute of Management of the National University named after Ivan Franko - a joint project with Wayne State University (Detroit, Michigan, USA)
Scientific degree, scientific specialty, thesis, academic title for which department (specialty) is awarded:
Ph.D., 08.00.04 - Economics and management of enterprises (by type of economic activity), "Organizational and economic mechanism of formation and development of brands of industrial enterprises".
Certification training:
- T-Update Training Center, Dnipro University of Technology. Certificate for participation in the training "Interactive teaching methods". 18 hours, February 07-08, 2020, Dnipro
Дисципліни, що викладає:
- CRM-Бренд-менеджмент,
- Brand management,
- Personal branding,
- Marketing of non-profit organizations,
- Marketing,
- Theory and practice of business communications,
- Advertising activities.
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