The new generation of marketers must understand how to perform their professional functions, taking into account the principles of sustainable development, know the models of sustainable production and consumption, be able to use international voluntary standards of sustainable development management and tools for assessing the sustainability of economic activity; be able to assess the consequences of their actions, taking into account the interests of other stakeholders, including future generations; to have marketing techniques, going beyond traditional solutions and applying a global and systematic approach in their professional activities.
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