MARKETING DIGITAL TECHNOLOGIES CENTRE

The Main Directions of Activity of Educational and Scientific Marketing Digital Technologies Center

 

1. In the field of education activity:

· creating conditions for creative development of gifted individuals and individual work with students to prepare professionals for research, scientific, educational and organizational activities in marketing;

· involving students in research related to marketing activity of organizations with a goal of mastering applications and production of new knowledges for resolution of problematic professional tasks;

· organization of training, production and research practices of university students of the Dnipro University of Technology specialty “Marketing”;

· organizing and conducting training, including internships and training specialists of enterprises, organizations and institutions, including structural subdivisions of the Dnipro University of Technology, which related to the necessity of knowledge for marketing policy, strategy and tactics, marketing research, and marketing auditing.

2. In the field of science activity:

· to provide the research in the field of marketing educational services to HEI: university educational and scientific services marketing positioning, measuring the effectiveness of marketing efforts of HEI, communication means of presenting information to target groups of Abiturient’s, the calculations of a prices of educational services;

· to provide scientific research in innovative entrepreneurship, marketing and management;

· accumulation, systematization, analysis and dissemination of marketing information, knowledge and experience on the profile of the Centre among students, graduate students, researchers, teachers, partners, authorities, the public, stakeholders;

· preparation, publication and dissemination of relevant teaching and reference and information publications and documentation;

· consultancy, scientific, practical and other services for marketing companies, organizations, individuals, governmental institutions, structural units of the Dnipro University of Technology;

· the evaluation and examination of the organizations customers and providing them with scientific and practical assistance in the creation and debugging of effective work services marketing and logistics;

· tto research of supply and demand for services and work on the profile of the Centre, providing advertising, design and mediation services in the field of marketing activity;

· the organization of scientific-methodical seminars, meetings, conferences, forum on the theory and practice of marketing and logistics.

3. In the field of international activity:

· the establishment and development of international contact Center and its members with similar organizations and experts in marketing and logistics abroad, mutual exchange of information, software and scientific and methodological materials.

4. In the field of partner interaction:

· assistance of the successful cooperation of higher educational institutions, organizations, businesses, individual professionals to the development of mutually advantageous contacts in marketing, logistics and entrepreneurship.

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