DIRECTION "MARKETING" QUALIFICATION OF THE GRADUATES: "BACHELOR OF MARKETING, ECONOMIST" "MASTER OF MARKETING, ECONOMIST" PROGRAMS "ADVERTISING MANAGEMENT" "MARKETING STRATEGIC MANAGEMENT" "INTERNATIONAL MARKETING"

Modern era of "brand wars" when the diversity of products on the shelves sometimes dazzled the eyes, and brands advertising haunting us at every turn, professionals in marketing are the most appropriate specialists for all businesses both in trade and in manufacturing . And how else? Tough competition forces entrepreneurs to think, first of all, about marketing and promotion their products. 

Today highly qualified and adapted to current market conditions professionals in the business are coached in the State High Education Establishment “National Mining University”.   

What is marketing?

Marketing – the complex comprehensive enterprise management system, which based on the  market situation, and supply organization and distribution of the goods. 

Marketing is one of the few spheres that requires a creative approach and ability to think analytically. Future marketer is a scholar and analyst ‘in one person’. Ability to speak argued and persuasively is always necessary in communication with the customers. 

In addition to, marketers is a professional user of modern methods of market data acquisition and processing. In conditions of long-term crisis, specialists who are able to find a buyer and sell the product are the most popular in the business all over the world. Omniscient statistics shows that from 25 to 30% employees from economics for positions related to marketing in developed countries. That’s why the marketer’s salary is higher that others. 

Are you dreaming about the interesting and diverse work? Looking for opportunities to demonstrate creativity and realize your ideas? You tempt by the analytical puzzles and tasks? You need to pay attention to the specialty «Marketing»!

 WHAT IS A MARKETING PROFESSION

Marketer know everything about the customers. This is a specialist in the study of tastes of buyers and impact them, an expert from the sales and promotion. The main types and tasks of professional marketer’s activity::

• adverting campaigns design and evaluating it’ s effectiveness 
• company’s image design 
• PR-actions 
• brands creation 
• the exhibition activities of the enterprise 
• sales promotion 
• formation of pricing 
• market analysis 
• competitiveness management on foreign and Ukrainian markets аїні

After graduation the young specialist has a wide field of activity. Market er may apply himself in various business spheres :

• I ndustrial and commercial enterprises 
• 0Non-manufacturing business : sport, tourism, insurance . 
• Financial institutions: banks, tax and other organizations 
• Local and state government.

You will be able to work both in traditional marketing and in the field of e-commerce, internet marketing, internet exchanges, shops and others. Don’t forget that the second qualification you ’ll get is the "economist" and it opens more employment opportunities in any field of economics.

Marketing graduates are able to work in different spheres of marketing, which require the labor market (State of professions DK 003:2010)

• heads of enterprises, institutions, organizations and it’s departments 
• managers of enterprises, institutions, organizations and it’s departments 
• managers in real estate 
• managers&consultants on business and management 
• managers of marketing research and study of public opinion 
• advertising managers 
• purchasing managers 
• sales managers 
• PR managers 
• Art Directors 
• Lecturers in Universities, colleges, high schools, vocational education.