 | | Tetiana V Kuvaieva
PhD in Economics,
Associate Professor of Marketing.
kuvaieva.t.v@nmu.one
Google Scholar
Web of Science (publons):
ORCID: 0000-0002-8796-3189
The member of the Ukrainian Marketing Association (Сertificate #316)
Member of the Dnipro Regional Representative Office of the Industrial Gender Committee on Advertising, expert
Member of the project "Development and Implementation of the Dual Education Program in the Ukraine Higher School"
Specialist in affiliate marketing and marketing research.
Education:
State Higher Educational Institution "National Mining University," 2013, specialty "Marketing," qualification - Master of Marketing, Economist
Scientific degree, scientific specialty, thesis topic, academic title for which department (specialty) is awarded:
PhD in Economics, 08.00.04 - Economics and Enterprise Management (by types of economic activity), "Strategy of interaction of industrial enterprise on the basis of marketing partnerships"
Certification training:
- Ukrainian Marketing Association, Lifecell CAMPUS. Participation in the cycle of trainings LIFECELL DIGITAL ACADEMY, successful completion of the final test (remote form), which certifies the full possession of modern knowledge and competences in the field of digital marketing. The features of the company's promotion on the Internet are determined. The calculation of metrics / KPI of digital marketing is comprehensively analyzed: indicators CPC, SEO, ROI, CPT, CPI, CPM, CTR, CAC. 15.11.2021 - 16.12.2021, Kyiv (Ukraine). President of the NGO "Ukrainian Marketing Association" Lylyk I.V., Head of direction digital маркетингу lifecell Bradulov P.O. 30 hours / 1 ECTS credit. Certificate No 116 from 16.12.2021.
- Participation in advanced training in the framework of the international project "Strengthening the Social Responsibility of Universities to Achieve Sustainable Development," which is implemented with the support of the Press, Education and Culture Department of the US Embassy, at the University of the State Fiscal Service of Ukraine. 60 hours/2 ECTS credit, September - November 2021, Ukraine, Irpin, Dnipro. Certificate No. 14-43/25.11.2021
- SHEE "National Mining University" (Dnipro University of Technology), Brandenburg University of Technology (Cottbus-Seftenberg, Germany) International Summer school foe Young Scientist “Greening the Curriculum – Integration of Sustainability Aspects into University Education” 18.09.2015 р.
- Training Center "T-Update", Center for Personal Development "Training Box", NTU "Dnieper Polytechnic", NGO "Higher" Certificate (modern approaches and methods in teaching and learning: facilitation, training, coaching, etc. tools for competence development) 12.10 .2019 р.
- Internship “Challenges of Sustainability in the Industrial Sector in Countries with Economies in Transition”, Brandenburg University of Technology Cottbus-Senftenberg, Germany (11.11.2019-22.11.2019)
- FCE exam and received a C1 level certificate in English (Reference Number 7D51305K1DP09, 21.12.2019)
- Study Seminars “Sustainability in the Industrial Sector”, (24.12.2020 – 18.01.2021, (Cottbus, Germany – Dnipro, Ukraine) (30 hours, 1 ECTS)
Disciplines:
- Marketing research
- Consumer behavior
- Marketing ethics
- Marketing interaction and partnerships
- Qualitative research in marketing communications
- Internet marketing research
- SMM
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