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"MAJESTY OF MARKETING"
The VII conference for the students and junior research staff .
4 - 6 December 2012.
Abdurahmanov Abas, Onwudinjor Chinedu Emmanuel. Current innovative activity in China
Alekseeva A., Burnasheva A.. Logo and its impact on consumers
Arakelova I. Referentation in marketing communications system
Babenko A. The value and benefits of it service outsourcing for small business and the culture of its consumption in Ukraine
Bakun A. The role of goody bags in promotion process
Bobritskaya D. The trends of advertising campaigns in the advertising services market
Bondar I., Yelizarov I., Avdeychik N. Advantages and prospects of multi-level marketing
Bondar I., Yelizarov I., Bebko I. CRM-system in modern marketing
Bondar I., Yelizarov I., Chichkan A. The role of a trade mark in forming a company’s image in foreign markets
Bondar I., Yelizarov I., Lankina O. The technology of neuromarketing
Bondar I., Yelizarov I., Mazurenko N. Innovative marketing communications
Bondar I., Yelizarova K., Dudnyk A. Leafleting іn advertising activity
Bondar I., Yelizarova K., Matvienko A. The principles of internet marketing concept
Bondar I., Yelizarova K., Slyusarenko A. Lateral marketing – the new marketing technology
Bondarenko l. On the estimation of competitiveness of mine dump trucks with operation conditions taken into account
Boyko D.O. Marketing policy promotion for technology recycling
Brayko A. The trends of ukrainian and world beer market development
Brynkova K. Features of interactive marketing in Ukraine
Budinskaya O. Application of marketing instruments to minimize and reproduce material costs of the industrial enterprize
Bugaev D. Geоmarketing as an innovative tool to attract customers
Burnasheva A., Alekseeva A. Touch marketing
Chekan N. Development of virtual event marketing
Chepurnenko M. Using internet technology in marketing
Chernenko O. Peculiarities of the system information flows
Chernevich E. Marketing activities during the innovation process: interaction of research and development
CHERNYUK K. The project of information support in the system of HR management improvement developed for the enterprise
Dolmatova K. Customer involvement to the interaction with the company
Domaeva O.U. Sales promotion
Doroshenko A. Marketing research for llc "let's go with us"
Dovzhenko I. Market share analysis of agricultural combines «claas» in the ukrainian market
Draganchuk O. Necessity for adaptive positioning of a product on a market
Efimova L. Importance of positioning in marketing plan implementation for the food-service enterprises
Ekpobodo Ovwigho Raymond. Engineering education as way to knowledge society
Fawzi Thomas. Influence of non-governmental organisations on innovative activities in sierra leone
Fedko S. Synthesis of environmental and social marketing
Fedotova A. Innovative technology as a factor of competitiveness
Fesyk O. Personal branding
Frolov D. Eco marketing. Positive and negative consequences for the company
Garanina I. The specificity testing of advertising message
GETMAN D. Mechanism of rising competitiveness of agricultural enterprises
Gnatuk O. Selection of the assortment policy of the company «итем» on the market of grape seedlings
Gnitetskyi I. Specifics of the effectiveness evaluation of the technology park activity
Golub V. Meme-jacking as a marketing strategy
Gorb G. CRM as a tool of customer’s loyalty
Grechyn A. CRM technologies in the hospitality industry
Guzenko M.A. Role of marketing in the activities of the noncommercial subjects
Ivanova T. Corporate culture as instrument of management: comparative analysis
Ivashchenko A. Marketing and advertising translation
Kabanova Y. War of the brands: Coca-Cola & Pepsi
Khanaferova I. Selection of synthetic advertising medium for commercial business card of company "Mitovit"
KHOROSTETSKAYA M. Problems of marketing innovations development in Ukraine
Kirichenko A., Pavlenko A. Ways and methods to increase competitive strength of the companies operating in the pharmacology market
Kizilova M. Marketing approaches to support the environmental innovation development of industrially regions
Koptsyukh O. Practical aspects of using advertisment in tourism industry
Korennaya Y. Consumer behaviour
Korshunov Yu., Krasavina V. The role of complex mathematics in dramatic marketing improvement
Kosar O. Practical aspects of formation of distribution channels of products
Kovaleva L., Sereda M. Implementing a conference marketing strategy
Kozeko A. How the changes in advertising influence its efficiency
Kubrychenko N. Research of children centre “Radost” external environmental factors
Kuprina I. The method of advertising activity assessment like a content-analysis in sphere of educational services
Kuravlev V. Effective marketing for small enterprises
Kurza J. The brands’ heroes – the giants of future
Kuvaeva T. Comparative characteristics of the consumer properties of dryers for the woodworking industry
Kuzmenko J. How to develop a marketing strategy?
Kuznetsova E. Conditions for innovative activity in russia
LatunV., Kalganova L. How discounts influence people
Lukyanenko V. Mobile marketing strategy: branded games
Malyshkina O. Managing integrated marketing communications
Marius Vacarelu. Marketing, sport and legal system
Martynyuk A. Share price response to earnings announcements
Masyuk M. Research of factors influencing consumer choice at the purchase of jeanswear at the district market
Moldavanu A. Marketing strategies
Morgun M. Relationship marketing
Myasnikova O. A commercial bank personnel management competitiveness improving based on the non-financial motivation forms
Nagornaya A. Features a consumer brand perception
Nepokulchytska K. Viral advertising
Nikolayeva V. The consumer innovativeness research: the theoretical definition
Ovchynnikova A. Peculiaritities of the marketing risk assesment in investment projects
Palivoda M. The war of burgers
Pankevych A. Customer value in industrial marketing
Patrikeev S. The influence of advertising on the demand forecasting
PIDVALYUK Y. Problems and prospects of marketing development in Ukraine
Pilova D. Managing enterprise economic security level
Plokhotniuk A. Using atl and btl in marketing activity
Polishkevich E. Nasikan N. Implementation of marketing concepts from the development of a starbucks cafe
Prihodko V. Identifying the target segment in order to develop an advertising campaign for the "technomash-dnepr" pumping company
Prokopenko K. Consumer psychology and the influence of advertising
Puzanova A. Psychology of music perceiption in advertising
Ribakova N. Market research cereal ukraine
Rudenko A. Efficiency and urgency of business processes reeingineering: international and domestic experience
Sai D. On ukrainian labor market needs in marketers
Savytska І. Event-marketing in product promotion on market
Sevastyan K. Figuring target customers in order to develop an advertising campaign for a furniture company "inlux"
Shchur K. How to name and brand your products?
Shinkarenko D. Tkachenko I. Targeting in promoting products in social network
Shpynov A. Google drive in marketing researches
Shyrii A. Unethical advertising. Marketing to children
Sinits’ka V. Modeling of comprehensive efficiency assessment of hr management system at the enterprise
Sivokon T., Nikiforova N. Creative department in advertising the company, its role and functions
Sokurenko A. The analisys of the competitiveness of the investment project «your house»
Sopilko N., Zhuravleva E. Effects of Russian – Ukrainian relationships development in conditions of regional economic integration
Sorokina V. Linking a brand's equity to its identity
Sotnichuk A. Effectiveness of non-standard advertising
Sotnikova Y. How to avoid marketing translation mistakes and blunders
Starovoida V. Competitiveness of american hotel
STOLIAR J. Competitive ability of product
Strelets I. The influence of socio-cultural factors on the strategy to promote tourism operator
SVIETLOV A. Development prospects for transnational production networks in north america
Taranenko A. Impact of political factors on the company "dtek" (coal)
Tonkonozhenko K. How to translate marketing materials
Trepov A. Qr-code in marketing
TSAPUK O. Innovation development in interrelation with marketing
Tymoshenko O.O. Identifying the priority approach of sales activities for iron-ore enterprises
Urgel E. Market features of the salon services for the women in novomoskovsk
Varenyk O. Functioning of the marketing educational services in Ukraine
Vengerovsky A. Social factors that have a direct impact on restaurant business
Vinogradova N. Zaytseva M. Social marketing
Voytushenko K. Essence and characteristics of political advertising
Yavors’ka K. Business portfolio as strategic marketing management’s object
YELIZAROV I., KRUHLENKO L., LOBODA I. Sampling as a tool for btl-advertising
Yelizarov I., Kruhlenko L., Lyashenko S. Tactical marketing
YELIZAROV I., KRUHLENKO L., СHORNA Y. Private trademarks in Ukraine
YELIZAROV I., KRUHLENKO L., MALYSHEVA A. Features of the non-commercial marketing
YELIZAROV I., KRUHLENKO L., RUSAKEVYCH T. The practice of the viral marketing
YELIZAROVA K., SOKOLOVA S., GORISLAVETS T. Marketing of loyalty
YELIZAROVA K., YELYSEYEVA N., SHELYUZHENKO R. Cooperative advertising
YELIZAROVA K., YELYSEYEVA N., STEPANYUK M. Role of advertising in the marketing strategy
Yereskov A. The essence and benefits of bluetooth - marketing
Yerohondina I. Marketing strategy of big corporations
Yushchuk P., Dzyaba Y. The importance of slogan for branding
Zadnipryanaya K.O. Marketing in activity of non-profit organizations
Zhirov V. David ogilvy’s methods
Zyuzin V.O. Level of income of population: the current state and perspectives
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