"MAJESTY OF MARKETING"
IX Міжнародна науково-практична конференція студентів та молодих вчених.

Аrellano M.J.J, Nonprofits marketing as a tool of business management

Abramov I., Environmental measures as an attribute of marketing success

Aksyonova N., Ways of preventing grammatical interference in translation

Alekseenko V., Tyul’panova A., Intrinsic motivation as a tool of personnel management

Alexandrova M., Promotion policy for corporate clients

Antonova A., It outsourcing in banks

Babak T., Research marketing tools, which improve the life of people with disabilities

Bakun A., The key particularities of guerrilla marketing

Bernat'ska U., Marketing in publishing business

Bichan A., Fitness industry in Dnepropetrovsk

Biloshevska O., Progress trends of logistics services market in Ukraine

Bondar I., Yelizarov I., Akchurina A., "Mystery shopping" technology

Bondar I., Yelizarov I., livads’ka M., Advertising slogan efficiency

Bondar I., Yelizarov I., Pavlyk V., Rebranding

Bondar I., Yelizarov I., Samoylyuk V., Impact of color on emotional perception of advertising

Bondarenko Н., Anti-crisis PR in the hospitality industry

Bozhko A., Corporate social responsibility of pharmaceutical companies as a component of PR-strategy

Budinskaya O., Application of marketing concepts while minimizing immobilized funds invested in materials

Buhtiyarova M., The influence of advertising on children

Burnasheva A., International marketing, as one of the main managers instruments of foreign economic activity

Butko B., Synergetic benchmarking: a new instrument for innovation management

Chalaja V., Free marketing for photographers

Chehranova T., The advattages and disadvattages of advertising on the Internet

Demchuk A., How to benefit from negative advertisement

Dikun O., Computer technology market research

Dobush Yu., Identification of realization direction of marketing strategy of balneological resorts development

Donchenko M., Shulandt L., What are the new trends in marketing

Dontsova E., The effectiveness of David Ogilvy’s methods in modern ADS

Dovbnya O., Marketing research in education sector

Dubovik O., Instagram as instrument of marketing

Dudnic M., Interdependence of PR and advertising

Dudnyk K., Branding and changing of focus group's behaviour

Efimova L., The games we pay

Ekpobodo Ovwigho Raymond, Engineering education in the development of nigerian economy

Fedko S., Ambient media and crowdsourcing: ways of connection

Fedorova A., The opening of a new filial branch center of a sale of purified water

Frolov D., 3D advertising. the novelty on the advertising market in Ukraine

Frolova K., Shuvalova M., Marketing researches of educational process

Gancheva L., The necessity of Internet - marketing in the modern world. promotion of products and services in social networks

Gerasimchuk E., Social media marketing

Getman D., Conceptual genesis of financial competitiveness

Golub V., Guerrilla marketing strategy

Gorbunov R., Developing a marketing strategy: targeting and positioning

Grechyn A., The new way of modern ADS

Grygorskyi N., Marketing as a forming means of our needs

Gritsenko V., Marketing challenges in Ukraine

Herych O., A market of express delivery in Ukraine: status and prospects of development

Hossain Md. Nazmul, Globalization, global economic dynamism & global recession index

Ignatchik Y., Marketing activity at the industrial enterprises: promotional mix

Ihnatenko Yu., Marketing tools impact on the consumer behavior

Ivanova T., How to make goods realization more effective – new approaches to work with clients

Kabashna O., Why marketing of high technology differs from traditional?

Kalganova L., Marketing moves for a business

Kalugina J., Perspectives of the Internet-branding in hotel business

Kirova A., Especially the use of benchmarking in Ukraine

Kizilova M., Voluntary environmental certification as a method of creating competitive advantage

Kluyeva E., The poster, as the main type of advertising

Koba A., Market analysis of restaurant services in Dnepropetrovsk

Kobets M., Kobets Yu., The investigation of consumer attitude to dental preparations in case of ideal point

Komarnytska M., Ekomarketing in ukraine: problems and prospects

Konushij S., The impact of information resources on marketing opportunities firms

Korochentseva N., Tourist marketing

Kosar O., Using of crm-systems in forming of competitional merits of enterprises

Kovaleva L., Advantages & Disadvantages of Eco-branding

Krasavina V., Power industry: the necessity of marketing

Krikovtsev O., Holistic marketing- new paradigm

Kruhlenko L., Yelyseyeva N., Rusakevych T., Negative emotions in advertising

Kubrychenko N., Segmentation of children all-round development services consumers

Kulynyak I., Hliantseva O., Internet-branding as a marketing instrument: advantages and disadvantages

Kutlyeva G., Business management system project

Kuvaeva T., Inter-company cooperation as a form of indirect sales channel in the foreign market on the example of machine-building enterprise

Latun V., The specifics of advertising around the world

Lelukh E., Marketing of partnership relations

Lepeshenkova A., Twitter in the marketing

Lin’kov M., The 8 Ps for making a successful plan

Lylyk M., Overview of policy documents in the field of non profit organizations at eu level

Lytovchenko E., Peculiarities of the perception of social advertising youth

Malashenko K., Inbound marketing

Manayenko K., Peculiarities of book products advertising

Manelyuk L., Innovative tools of internet marketing for efficient business

Martirosova K., In-store TV commercial

Martynyuk A., Event study methodology in conducting research

Matskal V., The perspectives of marketing development in Ukraine

Milovidova A., Eco-products manufacturing: profit for the producer, benefit for the customer

Mironenko V., Strategy marketing firm

Mironenko V., Product placement

Morgun M., Strategist's toolkit: strategy maps

Muntyan A., Adversting as the greatest art of the 21th century

Murshed Helal, How to reach economic growth of bangladesh by 2050

Musaeva Z., What is marketing?

Naidon O., Methods and approaches of pricing in Ukranian business activity

Nepokulchytska K., Flash mobs for powerful PR campaign

Nikiforova N., Ryumin D., Importance of colors in building a strong brand

Nikolayeva V., The influence of marketing communications on consumer buying behavior

Novak A., Rfid – technology: its advantages and disadvantages

Osvald M., Transfer pricing in internal marketing

Pantikova Z., Vahutko V., Gromova A., Instruments of modern communication

Phomenko R., Psychological characteristics of the consumer

Phomenko R., System of neuro-marketing as motivator of retail networks evolution

Pilova D., Insights into level assessment of enterprise economic security

Polovnikov I., Spam. Why is there no sense in such a thing?

Prebilskiy S., Advantages of the interactive marketing

Prebilskiy S., Marketing of mobile and desktop applications

Prijmak D., Marketing. marketing research

Pristyazhnyuk T., Evolution of marketing

Puzyreva H.,Situational factors that affect people’s buying behavior

Puzyreva S., What kind of advertising the most famous brands use?

Radchuk Y., Brand policy in Ukrainian market

Rakova S., Socialethic marketing as effective instrument of development in the globalized world

Rizhko I., Kulynyak I., An advertisement in the computer games

Romanovska S., Grebneva O., Features of SMM on the B2B market

Rylskikh A., Ecological strategies and companies’ images

Sadkov S., The importance of balance between efficiency and innovativeness for modern it industry

Sai D., Analysis of the Ukrainian soft drinks market

Samay I., Modern state and prospects of market of milk and milk products development

Sereda M., Palyvoda m., Fancy marketing secrets from apple

Shchur K., Pizza packaging options

Shepel Ya., Promote a new product on the market of printed products

Shevchuk E., Archetypes in advertising

Shynkarenko D., New generation of consumers

Shpynov A., Big data analysis VIA payment system

Shubina A., Pros and cons of traditional and Internet marketing

Shyrii A., Outdoor advertising on the market catering

Sivokon Т., How to influence consumers and their buying decisions

Skorovarova M., Apple promoting in Ukraine

Skryabina E., Marketing wars: mistakes and successful steps

Sl'otkova A., Brand awareness 

Slyusar R., First steps to marketing a small business  

Sokil Yu., Eco-marketing and eco-logistics in innovation activity of enterprises

Sokurenko A., Yandex metrics

Sopilko N., Myasnikova O., Outsourcing is a challanging form of international industrial cooperation

Sopilko N., Patrikeev S., The innovation and technology perspectives of the Russia-Ukraine cooperation

Starovoida V., Ironware industry in Ukraine

Svieshnikova Y., The art of efficient advertising

Torba Т., Mineral/drinking water market in Ukraine

Tretiak Yu., Effect of internal marketing on labor productivity at the enterprise

Tsybulko А., Development of modern marketing staff-technologies in activity of domestic enterprises

Tsyupko O., Restaurant image of Lviv

Tymoshenko O., Factors of formation the competitiveness of production of iron ore enterprise

Umurpashaev V., Management decision for development and maintenance of production system of organization

Vargan V., Sensory branding

Varianychenko A., Segmentation of polish market of confectionery produkts on the basis of sweeteners

Voronova І., Cоca-Cola & Pepsi: The war of giants

Voytovych I., Branding in domestic and global practice on the examples of “Nestle” and “Roshen” companies

Yelizarov I., Kruhlenko L., Kras’ko A., One-price stores

Yelizarov I., Kruhlenko L., Kras’ko A., Methods of the "Hall test" and "Home test" in marketing

Yelizarov I., Kruhlenko L., Lankina O., Basic tools of advertising

Yelizarov I., Kruhlenko L., Lyashenko S., Factors influencing the perception of advertising

Yelizarov I., Kurbatova T., , Nechaev D., Content marketing strategy

Yelizarov I., Kurbatova T., , Ositrova V.. , Transport advertising

Yelizarov I., Yelizarova k., , Bugai s., The management of brend

Yelizarov І., Yelyseyeva N., Stepanyuk M., Marketing of “Boring” goods

Yelizarova K., Kruhlenko L., Kras’ko A., Demarketing in dealing with undesirable customers

Yelizarova K., Kruhlenko L., Loboda I., Provocation in advertising

YIfan Guo, Export-oriented economy in China

Zhirov V., The advantages of working with an advertising agency

Zhurova E., Marketing research of Ukrainian sportswear market

Zlatova I., The promotion of the national car brand

Zolotukhina A., Development of the producer’s marketing plan of information and marketing system likis