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Serhii Y. Kasian
PhD, Candidate of Economic Sciences, Associate Professor,
The Head of Marketing Department.
Kasian.S.Ya@nmu.one
Google Scholar
Web of Science (publons): U-8164-2017
ORCID: 0000-0002-7103-4457
Scopus
All-Ukrainian Public Organization "Innovation University" - valid member since 12.12.2019, member of the Board, certificate No.19, responsible for marketing communication strategies managing of the All-Ukrainian Public Organization "Innovation University". Role and duties within the organisation: formation and implementation of Innovation University's marketing communication strategy: brand promotion, filling and visualization of content on the website, social networks, communication interaction on forums, blogs, chats, messengers; promoting communication interaction within the Innovation University community
Head of the Promotion of Scientific and Educational Cooperation Ukraine-Poland Department, Public Organization SPACETIME.
NGO " Ukrainian Educational Research Association ", active member since January 2019
Expert for accreditation of educational programs, specialty 51 Economics, specialty 075 Marketing, of the National Agency for Quality Assurance of Higher Education.
The member of the Ukrainian Marketing Association (Сertificate #602)
Active member of the Ukrainian Association of European Studies
Agent of the Scientist Support Office, in accordance with Order No. 6 from September 1, 2022. Areas of activity in the Scientist Support Office: providing marketing communication support for the promotion of the brand of scientists and educators
The Member of the International Educational and Scientific Project "Education for All and Everyone" / Wizyta Studyjna «Uniwersytet dla Wszystkich», aim is to improve the quality and accessibility of higher education for persons with disabilities. Ukrainian-Polish Center for Promotion of Management, Entrepreneurship and Investment, Alfred Nobel University. The project was implemented as part of the post-scholarship activities of the Lane Kirkland Scholarship Program, which is administered by the Leaders of Change Foundation/Fundacja Liderzy Przemian and funded by the Polish-American Freedom Foundation/Polsko-Amerykańska Fundacja Wolności (Warsaw, Poland)
Participant in the international Educational program of Continuing Education “European Union Studies – Domestic Affairs”, Latvijas Universitate, Riga, Latvia. Passed the following examinations: PolZT000 Governance innovations and public management in EU, ECTS credits 6. Term: 20.09.2021-08.12.2021. Transcript №288OV/22
Participant of the international educational and scientific project “Innovative University and Leadership”: education and micro-project, Warsaw University, Faculty of “Artes Liberales”, Foundation “Instytut Artes Liberales”; International Foundation for Educational Policy Researches. Coordinator of the international project co‐financed by the European Uni on under the European Social Fund “Forming Quality of Goods and Services with Particular Consideration of the Markets of Central and Eastern Europe”, realized in co-operation, with Poznań University of Economics (Poznań, Poland). Grant Holder of Lane Kirkland Scholarship Program of the Polish-American Fulbright Commission, Polish-American Freedom Foundation, Internship at the University of Wrocław (Poland). Participant of Professional practice in Bureau for EURO 2012 of the City Government of Wrocław (Poland).
The Member of the Editorial Board of Journals „Wroclaw Economic Review” (Wrocław, Poland), “Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne” (Wrocław, Poland), „Archiwum Wiedzy Inżynierskiej” (Częstochowa, Poland), „Management and Education: Management, Marketing, Tourism” (Burgas, Bulgaria); Bulletin of Lviv University. Economic series, Ivan Franko Lviv National University, Ukraine. Member of Scientific Council of the Institute of Economic, Nicolaus Copernicus University (Torun, Poland). Member of the Review Committee of the Journal Oeconomia Copernicana, Nicolaus Copernicus University (Torun, Poland). Member of the Organizing Committee of The International Conference on Applied Economics “Contemporary Issues in Economy”, Nicolaus Copernicus University (Torun, Poland); The International conference „Education, Science, Economics and Technologies”, University of doctor, professor Asen Zlatarov (Burgas, Bulgaria). Member of the Editorial Board collection of scientific works "Economic Scope", State Higher Educational Institution of «Prydniprovska State Academia of Civil Engineering and Architecture»; Member of the scientific journal review committee „Przegląd Europejski” (European Studies Quarterly), University of Warsaw, EU,Faculty of Political Science and International Studies.
The Expert in the field of the Internet Marketing Communications, High-Tech Enterprises Marketing, International Innovative Marketing, Interaction of Economic Agents in E-Business.
Education:
The Ukrainian State University of Chemical Technology, Dnipro (UA), Faculty of Economics, specialist, specialty: Economy of Enterprise, 30.VI.1998.
Polish University Abroad, London, England; Uniwersytet Łódzki, Poland, UE, 2023, specialty "Teaching Polish language and culture outside Poland", Diploma from 12.04.2023
Scientific degree, scientific specialty, thesis, academic title for which department (specialty) is awarded:
Defense of a dissertation on receiving scientific degree “Candidate of Economic Sciences” (PhD in Economics) on the topic “Management of the Industrial Enterprise Resource”, National Technical University of Ukraine “Kyiv Polytechnic Institute”, Faculty of Management and Marketing, specialty 08.00.04 Economics and Management of Enterprises (by type of economic activity), 11.IV.2011. Academic title: Associate Professor of Marketing, 03.IV.2014
Certification training:
- Ukrainian Marketing Association, Lifecell CAMPUS. Participation in the cycle of trainings LIFECELL DIGITAL ACADEMY, successful completion of the final test (remote form), which certifies the full possession of modern knowledge and competences in the field of digital marketing. The features of the company's promotion on the Internet are determined. The calculation of metrics / KPI of digital marketing is comprehensively analyzed: indicators CPC, SEO, ROI, CPT, CPI, CPM, CTR, CAC. 15.11.2021 - 16.12.2021, Kyiv (Ukraine). President of the NGO "Ukrainian Marketing Association" Lylyk I.V., Head of direction digital маркетингу lifecell Bradulov P.O. 30 hours / 1 ECTS credit. Certificate No 102 from 16.12.2021.
- Training "Accreditation of educational programs from A to Y: practical cases". Increasing the methodical and practical level of competence in matters of development, revision, updating, monitoring and accreditation of the educational program; compliance with the principles of academic integrity. 30 hours / 1.0 credits ECTS, 17-24.11.2022, Dnipro University of Technology, Center for Professional Development of Personnel, Dnipro. Certificate No. ЗКЦПР02070743-010-062
- Academic Integrity Forum. 3 hours / 0.1 ECTS credit, October 4, 2022. National Agency for Quality Assurance of Higher Education, UNICHECK, Kyiv. Certificate No. 4096. Date of issue: October 4, 2022.
- VI Festival of educational leadership "Clever". Obtained results: understanding the concept of educational leadership, broadening the idea of the possibilities of conducting classes in the online format, determining the vector of personal development. 6 hours / 0,2 ECTS credits, September 24, 2022, Borys Grinchenko Kyiv University. Certificate No. 2141/41.
- The course "Psychological preparation and actions of the civilian population in wartime conditions - 3.0". 120 hours / 4.0 ECTS credits, October 2022. Council of Young Scientists under the Ministry of Education and Science of Ukraine, Human, NGO "Innovation University", International Development Foundation. Olesia Vashchuk, head of the Scientist's Support Office. Certificate No. 141. Date of issue: 25.10.2022.
- Training "Sustainable development of enterprises based on the effective practice of using current legislation". Development of basic competencies in the field of application of labor legislation during martial law, assessment of corruption risks in a state institution, areas of development of civil service in wartime conditions and development of mine safety skills in the civilian population in wartime conditions in order to ensure the sustainable development of enterprises, organizations, institutions. 30 hours / 1.0 ECTS credit, 28-29.09.2022. Dnipro University of Technology, Center for Professional Development of Personnel, Dnipro, State Service of Ukraine on Labor Issues. Certificate No ЗКЦПР02070743-009-083.
- Speaker of the training course "Brand of a scientist in the digital world". 30 hours / 1.0 ECTS credit, November 21-27, 2022. VGO "Innovation University", Scientist Support Office. Chairman Olesia Vashchuk. Certificate No. 1213. Date of issue: 05.12.2022.
- The course "Diversification of rural tourism through balance and creativity: dissemination of European experience in Ukraine" within the framework of project no. 620720-EPP-1-2020-1-UA-EPPJMO-MODULE Diversification of rural tourism through sustainability and creativity: disseminating European experience in Ukraine (DIRUT) with the support of the Erasmus+ Program of the European Union, directed by Jean Monet. Ministry of Education and Science of Ukraine. Zaporizhzhia National University. Study period: April 9 - June 11, 2022. Number of hours: 90 hours, of which 48 classroom hours (3 credits).
- Training of the National Agency together with the British QAA Agency with the support of the British Council Ukraine "Industry aspect of accreditation: international experience" for members of industry expert councils for 30 hours (1 ECTS credit). Serhii KVIT, Head of the National Agency for Higher Education Quality Assurance (Ukraine). Registration No. 0053 (QAA)/2022. Certificate issued on February 3, 2022.
- Training "Institutional Culture of Academic Integrity: National Experience and Best Practices of the European Union". The training was conducted within the project ERASMUS-JMO-2021-HEI-TCH-RSCH-101048055. "AICE - With Academic integrity to EU values: step by step to common Europe". Co-funded by the Erasmus+ Programme of the European Union. Erasmus+ Jean Monnet Modules. Member of the National Agency for Higher Education Quality Assurance (Ukraine), Head of the Academic Integrity Promotion Group of Sumy State University, international engineer-pedagogue (ENG PAED IGIP) Artem Artiukhov, Head of the Academic Integrity Research Laboratory of Sumy State University, Yurii Volk. 6 hours (0,2 credit ЄКТС). May 25, 2022. Certificate nr 101048055-25-104.
- Training "Survey of participants in the educational process as an effective tool for internal quality assurance of education." Improvement of skills for research and assessment of expectations and level of satisfaction of participants in the educational process with the quality of higher education and the state of the educational process. 15 hours/0.5 credits ECTS, 18-21.10.2021, Dnipro University of Technology, Center for Professional Development of Personnel, Dnipro. Certificate No. ЗКЦПР02070743-003-08
- Participation in advanced training in the framework of the international project "Strengthening the Social Responsibility of Universities to Achieve Sustainable Development," which is implemented with the support of the Press, Education and Culture Department of the US Embassy, at the University of the State Fiscal Service of Ukraine. 90 hours/3 ECTS credit, September - November 2021, Ukraine, Irpin, Dnipro. Certificate No. 13-21/25.11.2021
- International Charity Foundation International Foundation for Educational Policy Research, Innovation University. Certificate of participation in advanced training under the program "Best practices in organizing interdisciplinary and intersectoral educational programs in Ukraine". 180 hours/6 credit ECTS, July 07 - December 02, 2021, Kyiv, Odesa. Certificate No. 1074
- Innovative University and Leadership project: training, preparation and defense of micro-project on “Assessment of Universities Interdisciplinary Educational and Scientific Programs Quality in Poland and Ukraine”, University of Warsaw, Faculty of “Artes Liberales”, Instytut Artes Liberales Fund; International Fund of Educational Policy Researches, Uni on of Rectors Ukraine Higher Education Institutions, diploma nr 4160/IV/2015.
- The University of Customs and Finance, Information of the internship results nr 21/104 dated July 03, 2018. Term of the internship from May 30, 2018 to June 30, 2018 according to the order in May 31, 2018 nr 316-к.
- Second Winter School of the Ukrainian Association of Education Researchers “European Indicators of Quality of Educational Researches”, Co-funded by the Erasmus + Programme of the European Uni on. Participation Certificate with preparation of micro project and report on the topic “Analysis of Quality Educational Programs European Indicators Ukrainian Universities”, 48 hours. The internship period is from January 23, 2019 to January 28, 2019.
- Training of experts on quality assurance of higher education in the framework of projects “Formation of Network of Experts on Quality Assurance of Higher Education” and “New Accreditation System as a Means of Quality Assurance and Overcoming Corruption in Higher Education”, Institute of Higher Education of the National Academy of Educational Sciences of Ukraine, Dnipro University of Technology. Participation Certificate. The internship period is March- April, 2019.
- Training Center T-Update, Dnipro University of Technology. Certificate nr 37/2020 concerning participation in the training “Interactive Methods in Teaching”. 18 hours, February 07-08, 2020, city Dnipro.
- International Charity Foundation International Foundation for Educational Policy Research, Council of Young Scientists, the Ministry of Education and Science of Ukraine, Innovation University. Certificate of participation in advanced training under the program "Accreditation of higher education third level educational programs. Research integrity". 120 hours/4 credit ECTS, February 06 - April 03, 2021, Kyiv, Lviv, Sumy.
Courses taught:
- Marketing;
- Strategic Marketing Planning;
- Successful Presentation Masterclass;
- E-Commerce;
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- Marketing of Startup Projects;
- Marketing Pricing;
- Methodology and Organization of Economic Research
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